Why a domain can destroy a brand

Posted on January 25, 2012 by Abel Pardo

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To build a website is one of the major things that a company should develop in its internet marketing plan. Their public image, the door to the world, is opening to visitors, customers and clients through the Net.

So , when developing a website and a SEO strategy, the owner of the company, the selling director or the communication responsible should have some clear ideas about what's what they’re looking for.

Brand technique

First, marketing director must believe that an internet site is one of the key inversions that a company must do. That seems that everything must be correct and adjusted to the brand company standards. A horrible designed internet site can destroy the brand image offline and this may be a big problem.

Second, it’s obligatory that brand colors, typography and other elements respond to a unified policy. It isn't an excellent idea to develop a different color methodology online and offline because that kind of actions will annoy and confuse the visitor.

Colours and their signification

It has been proved that colors have an important role in visitors ‘ actions. A domain should have the brand ones but also others that will be acclimatised to the sort of visitors we'll have. If colors aren't the rigt ones, the visitor won't convert into buyer and shoppers will nor convert into clients.

A bad choice of our internet site colours can mess up a inversion and give a bad feeling to our visitors, so pro guidance is really advised when a company is going to develop a presence in Internet or in social nets

Some tiny tips

It is said that if internet sites have a contact number in the top right of each page and a little contact form to each page where it is wanted to capture a website conversion, leads from web site visitors could go up by at least five times.

Abel Pardo is CEO of Aigen Digital Marketing and Professor of Posicionamiento Web at the University of Leon